Search Engine Optimization

Search Engine Optimization or SEO is evolving to meet the vision of thw W3 committee that coined the term semantic web to mean the processes and techniques used to create meaning from the content found on the internet. The Semantic Web is about meaning not content nor internet or social media sites.

Semantic SEO

Semantic SEO is the natural progression of Search Engine Optimization from words to concepts which is vitally important when there is som much content, text, images, audio and vido to sort through on the internet before your find what you need.

Semantic Perspectives

Facebook’s semantic secret is their use a very small number of categories to help their community members navigate massive amounts of community generated content and while this appears contrary to the notion of ‘semantic’ which is academic and precise, the two approaches provide valuable perspectives. Facebook takes the people perspectives of their community members while Google and academics appear to take the command and control perspective of ‘we know best’.

Value of Semantic SEO

It is hard to get noticed when everyone on the internet is generating content to attract the search engine spiders, indeed it is corporations that have a big problem as they are very efficient with content and basement bloggers distract search engine bloggers and make considerable profit in the process. The age of social media has arrived.

Semantic Perspectives

Markets change as do questions and answers that people deal with daily–even worse people often use the same words with an entirely different meaning depeind on time and place.

Semantic approaches are meant to provide meaning to people and the inspiration behind our SpeedSynch internet marketing software which provides maps and measures for blogs, backlinks and links to boost SEO rank.

TRANSMEDIA and SEO

TransMedia is a new label for a very old art, storytelling, but to be fair today we can spread a story over places, spaces, phones, theatres and events sot it is not so much ‘old wine in a new bottle’ and a new way to tell stories with the technology available today.

Stories can be delivered or be placed anywhere so that they may be ‘found’ the same way as finding Easter eggs in a yard game. Indeed the tradition of using stories in this way goes back thousands of years and a good storyteller uses this technique to permit the ‘seeker’ create their own story to suit their own need. A Do-It-Yourself or DIY approach.

Why is TransMedia storytelling important for SEO professionals?

You will never know what is important to current or future customers and stories to let them choose what suits their needs. This is done by employing Wayfinding value delivered by stories.

Most SEO professionals know that keywords take customers to web pages and are skilled in their alignment of keywords and content to align products and customers.

Indeed, the same is possible with story segments and the recent deployment of Google Caffeine or any tool that helps us understand how stories span digital spaces and physical spaces is extremely important to your SEO and business success




A TransMedia storyteller. Your patience with the poor lighting will pay off with what you learn from Tim Kring.

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